#8: Top 10 SEO Tactics
Search Engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why Search Engine Optimisation (SEO) is so important. If the customers do not find your website, you have little possibilities of making any sales.
- What you really want to do with your business? By utilising a narrow approach, you will be in a better position to define your core business and to confidently pass this information on. There are many small things you can do that will make a big difference in your search engine ranking.
- What is your target market? Who do you usually sell to? Do you target any specific age group and where are they located? Do you serve women or men or both? Define your demographics well and your search engine optimising campaign will stand on a firm foundation.
- However difficult this may seem, you need to write an honest list of any shortcomings you think your business may have, or areas where you think it may not be performing as well as it could. This information can aid your search engine optimising company in steering traffic away from these particular areas until such a time as you are in a position to improve them.
- Defining your budget is an important, frequently overlooked area. Define a budget for your search engine optimising needs and adhere to it. Choose a company that will bill you monthly so that you can track your ROI more easily.
- Because you know your business better than your chosen search engine optimising company, you can give them a better targeted platform if you write the phrases or words down that you would use to describe your business.
- Be flexible and allow your chosen search engine optimising company to do their job without interfering too much or becoming possessive over the content of your site. This is what you are paying them for after all. The goal of SEO is to produce steady growth in traffic from the organic results in the search engines.
- Look for a company that is experienced in targeting your market segment and in optimising sites similar to yours. Does the SEO company adhere to search engine’s posted best practises and a strict no-spam policy to avoid your website being penalised, possibly indefinitely, by search engines.
- Be sure to ask the company questions which are pertinent to your SEO requirements and expectations. What will the SEO company base their keyword recommendations on? Keyword research is a necessity to determine relevant, targeted keywords in order for a SEO campaign to succeed.
- Prepare yourself for the results! Are you ready for the extra hours and work that a successful campaign will bring? Extra staff may be needed for example. This is because organic search traffic is cumulative, long term, and passive. SEO is a strategy for growth, not instant traffic. This is what makes it so effective.
- What criteria will you use to measure your success? Will it be a higher profile on Twitter or Facebook? Or an increase in sales or conversions? Now that you have learnt how to prepare yourself properly for your next search engine optimising campaign.
SEO Strategies also can help us increase our position in Search Engines, since a major factor in the ranking of websites is also based on popularity. Search Engines want to list sites that are both popular and relevant. A less popular site will get pushed back, while a set with higher popularity gets placed more to the front of the search engine index.
For a search engine to recognise the value and relevance of a page, it must receive help from the creator of that page. Properly optimising your pages to make them 'search engine friendly' can greatly increase your search engine rankings, traffic levels, and potential earnings from your website… And that’s the importance of SEO.
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