#9: Local SEO Experts
Chances are pretty good you know that you need to hire an SEO consultant that offers SEO services to increase the exposure of your website on the Internet. However, how much do you really know about the different kinds of SEO services that SEO experts commonly offer? Competitive SEO, long tail SEO, manual SEO, and automated SEO are just a few of the services commonly offered. You should also be offered a free SEO analysis report, so you know what areas of your website needs the most work. The report can also help figure out what kind of people are coming to your website and what they are looking for.
Competitive SEO vs Long Tail SEO
Competitive SEO and long tail SEO is the difference between doing a search for a “purple t-shirt” and a “light purple t-shirt with a turtle neck”. The “purple t-shirt” is the competitive keyword. It is short, sweet, and to the point. It is going to be searched for a lot, but it is also going to have a lot of other websites trying to get a decent ranking with it. The longer and more specific keyword is referred to as a long tail keyword. It does not get as many searches, but it does not have as much competition either. More specific keywords are better for people who are looking for specific information because it will bring down your bounce rate.
White Hat SEO vs Black Hat SEO
When you hire an SEO consultant, you should never hire one that offers black hat methods. Black hat methods are designed to bend the rules and requirements in order to get you fast results. The problem with black hat SEO methods is that they are breaking the rules. They will get your website flagged and then you will be lucky to get a page ranking on major search engines at all.
White hat SEO is a process that takes time, but it is worth it because you will are going to get positive results. White hat SEO does not go against search engine rules and guidelines, so whatever ranking you get will stick until someone does something to knock you out of that ranking.
You also have to think about manual SEO vs automated SEO. In general, automated SEO is never a good idea. This is because the content is going to be obvious that it was never written by a real person. Neither search engines nor actual people like reading content that was written by a program instead of a person.
Get to know the individual you're thinking of hiring, who will be working on your site, ask lots and lots of questions, and most of all use your gut and your common sense to determine if you'll be a good fit.