Google Analytics Reporting

Want to grow your digital ROI but don't trust your data? I fix it so you know where your site is leaking money, for greater marketing ROI than ever before.

Your website is leaking money. Google Analytics shows you where.

Do you know how many leads or sales your website made last month?

Do you know how many it lost last month?

Almost every business I meet has the same problem. They've invested a lot of time and money in their website, but don't know exactly what return it's making for their business.

Problems with Google Analytics

Your website probably has Google Analytics installed. That's a good start, it's our favourite analytics too. But out-the-box, Google Analytics has some serious problems you might not know about.

  1. The website traffic numbers are inaccurate without setup. You need to filter out spam traffic from hackers who fake your traffic numbers, making them useless. Accurate website analytics reveal the true picture of what's happening on your website, so I can find real opportunities.
  2. Your business goals aren't being tracked. I can set analytics to track when contact forms are submitted, orders are placed, when PDFs are downloaded and much more. Is your business doing this? If so, are you improving your website and marketing ROI based on that data?
  3. Powerful hidden features aren't turned on. I could be building audiences of prospects who visited certain pages, at the flip of a switch. I could see what visitors search for, and learn what they're really looking for I can serve it to them. This is the secret to high-engagement websites.
  4. There's no way to see your top KPIs at-a-glance. Business owners need simple top-line stats, but Google Analytics hides these in obscure places across many pages full of jargon. I give you a way to collect your main KPIs in one simple dashboard, which can be shared with your team and directors.

Google Analytics is a powerful tool for growth, and you're missing out on it.

When potential customers leave your website, it's money being left on the table.

You're going to be one of the few businesses who solve this, and get an unfair advantage against the competition. Take your business intelligence to the next level and get pin-sharp measurement on your website now, before it's too late.

I'll set up your website analytics and give you actionable insights to grow your business.

  1. Clear out fake traffic Simple housekeeping will clean out those fake visits from automated spam bots. I'll set up comprehensive spam filters so you're only tracking real people who come to your site.
  2. Track business goals Analytics Goals let you measure when a lead or sale comes through the site. You can see which marketing channels are bringing in those leads and sales - and see with confidence what ROI you're getting from your digital marketing spend. I track two kinds of goals; big-win macro goals like leads and sales, and micro goals like downloading PDFs or social media clicks. All of these build a picture of what drives the highest transaction values and gets the greatest lifetime value from your prospects.
  3. Unlock hidden Google Analytics features I'll turn on all of Google Analytics' best hidden features. The best one gives you the option to target website visitors with banner advertising on other websites in the future. I call this retargeting (we're also big fans of Facebook retargeting. Retargeting is the most cost-effective advertising method available today.

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So if you're looking for knowledge and a rewarding adventure, start a conversion today!

Your Success Is My Goal

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