Multi-Channel Website Marketing Specialist

Digital Marketing Services

Digital marketing services

Good evening, I'm Lee, a Lancashire based freelance multi-channel website marketing specialist. I consult with businesses on strategic digital marketing services & techniques to enhance conversion rates online using technical SEO for long term traction & not just for a quick win.

Digital Marketing Services Traffic Boost

  1. Website Auditing

    I will perform an in-depth audit of your current website, optimise beyond the page-speed basics & return a report with re-usable code examples & technical guidelines.
  2. Web Vitals Optimisation

    I understand the techniques for improving site performance. It's a must as this is a NEW Google ranking factor. Are you up to date with the new algorithms that arrived in July 2021?
  3. Technical SEO Implementation

    The best way to describe technical SEO is by imagining racing your old bike against a brand new, tuned & shining Tesla. Once you start racing, the outcome is fixed.
  4. SEO Strategy Planning

    Marketing data does not come from just a single channel. You want to keep an eye on the most relevant marketing channels to see & discover new opportunities.
Ranking well on Google

Ranking well on Google

It's highly competitive to get to the top. Luckily for you, I'm an authority on ranking at the top of Google for competitive terms. So rest assured, you & your business is in good hands. I approach every project with passion & dedication, bringing meticulous detail, skill & craftsmanship to every stage of the process.

Click through rates curve graph

Instead of looking for customers, what if they found you?

Lee Johnson

'When results matter'

My mission is simple: to provide the best results possible for all my clients.

My mission may be simple, but attaining it takes dedication, expertise, & a willingness to innovate.


Lee Johnson Signature
Dedication

Dedication

The quality of being dedicated or committed to a task or purpose.

I build & maintain strong relationships with my clients. I learn from the past, while focusing on tomorrow's consumer trends & standards.

Expertise

Expertise

Expert skill or knowledge in a particular field - "technical expertise".

I'm highly skilled in all areas of online marketing & commerce. By keeping my work 100% in-house, I maintain the highest level of quality.

Innovation

Innovation

Innovation is defined simply as a "new idea, device, or method".

If I don't have an answer, i'll find one. If a solution doesn't yet exist, i'll create it.

In addition, I understand business as well as the business of the Internet. I not only recognise the opportunities of this new online world, but know how to use them to grow your company. I turn the virtual reality of the Internet into concrete success for your business. After all, your success is my goal. "When Results Matter" is my tagline, because it captures my mission & the foundation of who I am: a results-focused internet marketing consultant”


Certifications

Google Analytics Qualification (personal)

analytics master achievement

Google Skillshop

Exam Date: 26th November 2021

Completion ID: 98502060

If you fail to plan, you're planning to fail

How I work


Analyse like a geek

Analyse like a geek

First, I learn about your business, goals, market, competition, & needs. I analyse the information I gather & put it into a working framework that encompasses the whole picture of your unique situation & objectives.

Plan like a bride

Plan like a bride

Next, I examine that framework to understand areas of opportunity. Once opportunities have been identified I craft a custom strategy to capitalise on the potential. I ensure the strategy encompasses the whole picture to ensure I make the most out of the opportunity.

execute like the SAS

Execute like the SAS

Once I have my plan, I execute it. It does not matter if I am designing a website or starting an organic marketing campaign, I ensure that the strategy is executed quickly with precision.

A common conversation

no defined goal

"Lee, can we focus on content optimisation first & then come back to the technical optimisations later?" No.

Let me put this another way...

Mechanic: "Your gearbox is on its last legs; you'll need to replace it to be able to change gears."
Client: "Okay, is there any chance we can just focus on painting the car first, so it looks nice?"

efforts not getting to goal


Yes, content is important but so is...
Performance
User experience
Improving the overall quality of your website
Fixing broken links
Taking control of your redirects
Resolving navigation issues
Competitor analysis
& so much more & then some.


too many goals


One thing I always say: If you don't invest the time in making your website better for your users... don't expect your users to invest their time on your website.

Integrated objective setting

1. Integrated objective setting

There's nothing wrong with making assumptions as long as they're identified & put to the test. Before including something in a strategy, I ask myself, what insights do I have to support that decision? This may be related to what your competitors are doing or what I can glean about the different channels available to choose from.

Translating your business objectives into marketing objectives & digital KPIs is something that every strategy I produce will benefit from.

Questions I ask & why

What is your overarching business objective?

How might marketing impact that business objective? I use your answer to define your marketing objectives.

How might your digital channels impact those marketing objectives? I use your response to define your digital KPIs.

Once I've completed the above process, I'll be left with a KPI framework that clearly shows my various digital KPIs all ladder back to your overarching business objective. As we all know, each channel has its own strengths and weaknesses when it comes to the KPIs that it can drive. By using a framework like this, I can employ a variety of channels with different KPIs, while being sure that each one has a clearly-defined role within your overall marketing strategy.

Using quality insights

2. Using quality insights

While many digital marketing strategists might claim to be insight-led, the reality is that many strategies are founded upon too many assumptions. High-quality insights should be relevant, actionable & supported by more than one source wherever possible.

Humans are creatures of habit & we therefore tend to default to the things we know have worked for us in the past. I ask myself why I'm recommending a certain creative, format or channel. I use multiple insights to guide my decisions as much as possible, giving your peice of mind you are in safe hands.

Create hypotheses

3. Create hypotheses

When planning digital campaigns, my focus is firmly on the data & rightly so. However, while we tend to create strategies based on the data we do have, the data that we don't have can be just as valuable but often gets overlooked. Fundamentally, every recommendation I make in your strategy will be turned into a hypothesis with a clearly-defined testing methodology.



A successful outcome

By incorporating these three relatively straightforward recommendations into your cross-channel strategy, I will be able to very quickly deliver a more integrated approach when it comes to your digital marketing efforts that I will undertake for you.



Lets Connect

Lets connect

So if you're looking for knowledge & a rewarding adventure, start a conversion today!


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