Website Optimisation Services

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What is SEO (Search Engine Optimisation)?

My Website Optimisation Services is the science of adjusting a website's code, content and structure to make it visible on a search engine result page for particular keywords or combinations of keywords.The end-goal in any marketing venture is to generate a return on your investment, and SEO is capable of generating very attractive returns by bringing people to your website through search engines!

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What Are The Benefits of SEO?

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  1. More traffic to your website from all the search engine referrals to your website
  2. Brand building, since higher spots are associated with higher prestige
  3. People who visit from search engines are interested in what you’re selling, so they’re more likely to purchase
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Keyword Targeting

Targeted Keyword

This is where I'll research a set of keywords that will work well for your website and are most effective in being presented on search results. I usually recommend clients to follow the long-tail keyword strategy, because shorter keywords are very competitive and require substantial resources to compete. Long-tail keywords are often a viable strategy for small businesses. The longer keywords offer higher conversions, because people are specific about what they want.

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Link Building Services

Link Building

Link building is an essential factor of SEO. If you’ve used the internet then you most likely have clicked on a hyperlink that takes you to another website. These are referred to as backlinks, so in simple terms they are like votes for your website. Basically, you want more votes, because it’s somewhat of a popularity contest.

Like every popularity contest, the person endorsing you matters too! Having backlinks from spam web sites, and web sites not related to your industry can have a negative to neutral effect. For example, a dental website receiving a backlink from a pavement contractor doesn’t pass as much of a vote as another dental website would. Make sense?

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How I do it

Things I will focus on:
In depth related Keyword ResearchAcquiring one way links to increase your Link authority
Optimising Content with correct keyword DensityWorking on Title, Meta tags and H1 tags
Other “on page” optimisationInformal weekly online reports
Robot.txt OptimisationGoogle XML Sitemap
Working on the HTML source codeCreation of new GEO location optimised pages
Manual submissions to top search enginesManual Link Requests to Related Websites
W3C Validations for Home pageImage Optimisation
Log File AnalysisEmail Support
Text to Code Ratios checkedPage load speed improvements
Technical SEO


I'll study your business and the products/services that are being offered. After this I'll work to optimise the different pages of your website, create content your visitors will value, and start connecting with other websites to promote yours! Every SEO strategy is different per client but to sum up what’s done during SEO, Keyword Targeting and Link Building.

My SEO Services Include

  1. Competitor Research and Analysis - I carry out thorough competitor analysis including how they are gaining back-links and which keywords they are using.
  2. Keyword Research - I perform keyword research and can make keyword suggestions that will help your SEO.
  3. Google Analytics Integration and Analysis - Google Analytics allow both me and you to monitor the success of our SEO campaign.
  4. Google Webmaster Tools Integration and Monitoring - Webmaster tools from Google and Bing gives me the ability to monitor more keywords and for SEO enhancements such as being able to post a sitemap.
  5. Meta tags optimisation - HTML Meta tags are still important even though they are not always used, they do indicate to Google what your webpage is about.
  6. Heading Tag Optimisation - Having a correct heading flow is a very important readability improvement and is an important factor in search engine optimisation.
  7. Keyword Density Analysis and Optimisation - Some people are under the impression that keyword density is no longer a factor. The truth of the matter is that keyword density it is VERY important! If I have over optimised our keywords then my site will drop in the SERPS.
  8. Content Analysis and Optimisation - Content optimisation is one of the main ranking factors but rather than thinking about optimisation I should refer to it as quality content.
  9. Outbound Links Analysis and Optimisation - Not all links are equal and some back-links will even hurt your SEO efforts. Back-link building should be a natural operation.
  10. Image SEO Visibility Analysis and Optimisation - Images are often overlooked! Making sure that images have the right names and titles is an important method to gain more image hits.
  11. Site User-Friendliness Analysis and Optimisation - Making sure that your website is giving the user what they want and in a manner that they enjoy is a major factor when it comes to bounce rates and CTR.
  12. Back-link Building - I have proven back-linking techniques that will power you website to the top!
  13. Website Speed Diagnostics - Speed could be the number 1 Google ranking factor and I can turn your website into a Porsche!
  14. Sitemap Creation - Sitemaps allow search engines to see exactly what webpages your website has, so having one created and submitted to the search engines is a must.
  15. Localised Micro-data Implementation - Micro-data is a great way to inform the search engines where and what you are and should be incorporated into your website code.
  16. Google Local Maps Integration - Maps show your user exactly where you are so this is a great property asset to have for local SEO.
  17. Facebook, Google+ and Twitter Implementation - Facebook, Google+ and Twitter and many other social media channels are an important way to get your brand seen and they allow you to connect to customers and potential customers.
  18. Content Creation - Even though the content for your website should have been crafted by a professional at your business I can also create content and have access to many great content creation services.

Lets Connect

So if you’re looking for knowledge and a rewarding adventure, start a conversion today!


Your Success Is My Goal

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